Top 10 SEO Client Questions
Most clients are new to SEO and have multiple questions to ask regarding this marketing practice. SEO is a crucial part of digital marketing. You need to get your business growing and that is not possible if you are not targeting the most essential location of your online audience, the search engines.
Here we have composed a list of the top 10 most frequently asked SEO client questions. We hope these answers provide some initial SEO insight into what SEO actually is, and how SEO works.
1. What is SEO?
Search Engine Optimization aka SEO is an effective systematic process to improve your website rankings in the SERPs (Search Engine Result Pages), just like Google, Bing, Yahoo, DuckDuckGo and other search engines to obtain more organic traffic.
Each search engine ranks and shows media including videos, images, news, blogs, etc based on what search engines consider as most relevant to the visitors search terms and search intent. Theoretically, the higher you rank on SERPs the more traffic you can drive to your website. Ultimately, this will help lead you to more leads and sales.
2. Why is SEO important?
In most cases the majority of your site traffic is driven by search engines. The difference of being ranked on page one of the search results compared to page two regarding how much traffic you obtain is drastic. It is vitally important to have an SEO optimized website in order to maximize organic search results and cover more digital real estate.
SEO is the best marketing approach to obtain a higher rank in the SERPs and to benefit from increased organic traffic. Consistent SEO implementation will pay dividends over time. With an SEO optimized website, organic traffic will begin to produce increased results.
Even though search engines are getting smarter, they still require our help. Therefore, optimizing your website will deliver vital information to the search engines so that your website and content can be indexed and appear in the search results properly.
3. How long will SEO take before seeing benefits?
If SEO is done correctly, you can sometimes see a slight improvement even immediately after you request Google to reindex or recrawl your webpage. However, keep in mind the fact that Google rankings depend on multiple factors including quantity and quality of backlinks, quality of content, website authority, freshness score, keywords competition and many more.
In most cases SEO is a process that will initially take around 4-12 months to propagate before starting to show any kind of tangible results. Continued SEO optimization is then required in order to obtain further exciting results. SEO consistency is key. Well-optimized websites get more and more traffic over time.
4. How much does SEO cost?
The cost of SEO mainly depends on who is offering SEO services and what’s included in the service. Therefore, there is a large disparity between agencies. Some SEO agencies who are offering cheap services cut corners and use improper SEO strategies that will actually result in SEO penalties which harm your websites reputation. The term ‘you get what you pay for’ rings true even with SEO.
Ethical SEO agencies prices tend to be higher, but these can benefit you through the use of correct SEO strategies, expertise and experience. Consensus average SEO projects can cost between $1,000-$5,000 monthly, based on project scope.
A one-time project can cost between $1,000-$25,000. An hourly consultants’ rates may fall between $75-$200. However, here at Advansite Web Agency we offer SEO Services simply at the monthly pricing option.
5. What is the 1/1/1 SEO rule?
This SEO rule is actually a courtesy that most SEO agencies choose to stand by. It means that an SEO agency will only actively work on SEO for one company per sector per locality at once. For example, an SEO agency will refuse to work for 2 construction companies at the same time in the same locality. This would lead to a conflict of interest as the SEO agency would be forced to compete with themselves by pitting clients against each other fighting for higher rankings on the SERPs.
However, this still means that the SEO agency can work with construction companies from other localities. Also, once the SEO contract of a construction company of a certain locality has been completed with the agency, then the SEO agency is once again open to work with a different construction company of the same locality.
Overall, the preference of our SEO agency is to develop ongoing exclusive partnerships. Our SEO agency prefers to utilize its entire SEO efforts on one business per sector per locality at a time.